About Us
Behind the brand
Being a brand based in Canada, we are still deeply connected to our Indian roots. The Lilac Thread team makes sure that our “Lilac Ladies” truly embrace the essence of their ethnic beauty and lead the way.
You’re already beautiful, and our mission is to make you embrace your beauty to the fullest!
Ms. Sarita Jain
Ever since high school, I found myself very interested in fashion. With a natural instinct and passion for fashion, I pursued a course in fashion design and gained experience in fashion retail and product development. For over a decade I worked for various fashion houses. But, my dream was to have my own apparel line. That’s how Lilac Thread was born. What started as a fashion boutique is now a fully fledged fashion label, thanks to all the love and overwhelming response that I received from my clients.
“I believe that fashion should be accessible to everyone, regardless of age, shape, or size. We specialise in traditional and Indo-western styles, and take pride in our unique blend of Indian traditional styles with modern cuts.”
Designing your desire
Every woman is unique.
That’s why we begin our process by having a one-on-one interaction with you to understand your preference, occasion, timeline, and budget. We show our work so that you know what to expect. Our design process starts by understanding your vision, and we finalise the colors and fabrics to be used. Post that, the design goes into production, and at each step, we’ll keep you involved in the production process by sharing pictures and videos.
Are you ready to become a Lilac Lady?
